ARES Scientific
The result
A full custom WordPress and WooCommerce rebuild connecting scientific equipment discovery, sales territories, quote requests, and editable content.
A look at the work
The challenge
Bring a complex scientific-equipment catalog and its sales workflows into one coherent, maintainable website.
What shipped
I developed the current Ares site using SWAYZE, with custom catalog/search behavior, territory pricing, quote handling, integrations, and ACF-backed editorial controls.
- Full custom theme rebuild using SWAYZE
- WooCommerce catalog, search, and product-detail customization
- Territory pricing and sales-representative maps
- Quote-request and commerce workflow customization
- Integrations and reusable ACF-backed blocks
- Separate inherited-site development for Animal Care Systems
Crew on this contract
The Ares Scientific website rebuild connects scientific equipment discovery with the sales process. Duffion delivered the custom WordPress and WooCommerce implementation shown in this case.
A full rebuild for scientific equipment sales
I rebuilt Ares Scientific’s website around its catalog and sales process, using a custom WordPress theme and the SWAYZE block framework. The current aresscientific.com site is this delivered rebuild. The scope covered catalog and search, territory pricing, quote requests, integrations, and the workflows used to edit the site.
Scientific equipment buying involves more than finding a product and pressing checkout. Buyers need specifications, warranty information, product categories, and a route to someone who can help with their requirements. The rebuild brings those paths into the same experience as the catalog.
Commerce shaped around quotes
The WooCommerce customization extends product presentation and the quote journey. Product information has dedicated specification and warranty sections, while pricing, cart presentation, order states, and shipping behavior are adapted to the site’s sales workflow. Search and category navigation give buyers different ways into the catalog.
Finding the right representative
The sales-territory system connects geographic coverage with team members. Custom map blocks and territory data support the representative-finding experience, while ACF controls let editors choose map regions and the people included in a block.
Reusable publishing controls
SWAYZE provides the registration and asset-loading structure for custom blocks. Product carousels, manufacturer/logo lists, testimonials, team content, and territory maps are maintained as reusable components. This gives the site a consistent implementation without turning every content edit into a theme change.
Related Animal Care Systems work
Animal Care Systems, now part of Ares, was a distinct inherited-site engagement. I took over another agency’s theme and rebuilt selected parts. That work is separate from the full custom Ares rebuild shown here.
Explore related WordPress and commerce development or technical product-catalog work for NAFCO.
What this project clarifies
The sales route matters as much as the catalog layout. Product details, representative selection and a quote request must help the buyer carry a specific equipment requirement into the next conversation.
For a related project, see WordPress development and rebuilds.
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