A full custom WordPress and WooCommerce rebuild connecting scientific equipment discovery, sales territories, quote requests, and editable content.
A look at the work
The live Ares Scientific site, rebuilt by Duffion using the SWAYZE framework. Captured October 24, 2026. View full size ↗Visit website ↗The live Ares catalog and quote-oriented product presentation. Captured October 24, 2026. View full size ↗Visit website ↗
The challenge
Bring a complex scientific-equipment catalog and its sales workflows into one coherent, maintainable website.
What shipped
I developed the current Ares site using SWAYZE, with custom catalog/search behavior, territory pricing, quote handling, integrations, and ACF-backed editorial controls.
Full custom theme rebuild using SWAYZE
WooCommerce catalog, search, and product-detail customization
Territory pricing and sales-representative maps
Quote-request and commerce workflow customization
Integrations and reusable ACF-backed blocks
Separate inherited-site development for Animal Care Systems
The Ares Scientific website rebuild connects scientific equipment discovery with the sales process. Duffion delivered the custom WordPress and WooCommerce implementation shown in this case.
A full rebuild for scientific equipment sales
I rebuilt Ares Scientific’s website around its catalog and sales process, using a custom WordPress theme and the SWAYZE block framework. The current aresscientific.com site is this delivered rebuild. The scope covered catalog and search, territory pricing, quote requests, integrations, and the workflows used to edit the site.
Scientific equipment buying involves more than finding a product and pressing checkout. Buyers need specifications, warranty information, product categories, and a route to someone who can help with their requirements. The rebuild brings those paths into the same experience as the catalog.
Commerce shaped around quotes
The WooCommerce customization extends product presentation and the quote journey. Product information has dedicated specification and warranty sections, while pricing, cart presentation, order states, and shipping behavior are adapted to the site’s sales workflow. Search and category navigation give buyers different ways into the catalog.
Finding the right representative
The sales-territory system connects geographic coverage with team members. Custom map blocks and territory data support the representative-finding experience, while ACF controls let editors choose map regions and the people included in a block.
Reusable publishing controls
SWAYZE provides the registration and asset-loading structure for custom blocks. Product carousels, manufacturer/logo lists, testimonials, team content, and territory maps are maintained as reusable components. This gives the site a consistent implementation without turning every content edit into a theme change.
Related Animal Care Systems work
Animal Care Systems, now part of Ares, was a distinct inherited-site engagement. I took over another agency’s theme and rebuilt selected parts. That work is separate from the full custom Ares rebuild shown here.
The sales route matters as much as the catalog layout. Product details, representative selection and a quote request must help the buyer carry a specific equipment requirement into the next conversation.
Five years of custom development, including hand-coded refactors that improved historical Lighthouse scores from 60 to 99 on desktop and 25 to 70 on mobile.
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