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WordPress / E-commerce

Retro Replay

Retired PHP

The result

A delivered retail website used for approximately three years.

Project illustration · Retro Replay

The challenge

Bring the retailer’s catalog and customer journeys into a branded storefront.

What shipped

A Duffion WordPress child theme customized WooCommerce product discovery, product pages, cart, checkout, and account views. The repository also contains Fulcrum integration plugins.

  • Custom retail theme
  • WooCommerce product and checkout templates
  • Customer account presentation
  • Fulcrum integration plugin code

The Retro Replay website supported a retailer’s catalog and purchasing journey for approximately three years. Duffion delivered the custom WordPress commerce presentation, which is now retired.

A retail storefront used for approximately three years

Retro Replay’s delivered website supported the retailer’s catalog and customer journey for roughly three years. The work brought the store’s presentation into a custom WordPress theme rather than leaving the commerce pages visually separate from the rest of the site.

Following the customer through the store

I customized WooCommerce product discovery, individual product pages, cart, checkout, and customer-account views. These are connected parts of the retail experience, so the theme work extended across the full path rather than stopping at a product grid.

The project belongs to a broader body of card-and-game retail work, with the storefront and its commerce templates tailored to this particular business.

Retired after real use

The implementation is no longer in use. Its lifecycle is part of the story: this was a delivered retail site used over several years, not an unfinished theme demonstration.

Related work: the Game-Store Retail Group and FULCRUM retail operations.

For a related project, see WordPress development and rebuilds.

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