Mission Console Pattern routing · 12 services loaded
DUFFION STAR MAP // 12 SERVICES SCANNING

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Live routing · Enter to lock · click a scope contact
Core focus

Where I'm investing most

The kind of project I most want to be doing. If this is you, you're in the right place.

Local Business AI Systems

Local-first AI systems for internal knowledge and supervised workflows, with explicit data paths, tool permissions, and operator controls.

Perfect forTeams connecting AI to internal information and repeatable tasks on hardware they control.
Proof — shipped on contract

Quark brings together orchestration, project memory, and supervised tool workflows.

What it is
Map the dataIdentify the knowledge sources, external connections, and access boundaries.
Build a useful workflowConnect retrieval and tools to a defined task with review points.
Prepare operationsDocument model changes, monitoring, recovery, and the operator handoff.
What I do every day

The pillars

The work I'm strongest at and take on most. Each one has a live example you can open.

WordPress

Custom WordPress & E-commerce

Custom WordPress themes, ACF blocks, and WooCommerce workflows shaped around your content and business rules.

Perfect forOrganizations that need a site their team can edit and a developer can maintain.
Ares Scientific Details →
Shopify

Shopify Stores & Integrations

Storefront and catalog work, plus integrations connecting product, inventory, and order data to retail operations.

Perfect forRetailers whose online store needs to work with the systems behind the counter.
FULCRUM Details →
Apps

Custom Business Applications

Next.js and TypeScript applications for operational dashboards, retail workflows, and business processes that need their own rules.

Perfect forTeams that have outgrown spreadsheets or disconnected tools and need a focused application.
FULCRUM Details →
AI

AI Features in Real Products

Product features powered by AI: retrieval, tool execution, model routing, and results people can review.

Perfect forProduct teams with a defined use case and a way to evaluate whether AI improves it.
Quark Details →
Supporting bounties

And the rest

Specialized, one-off, or advisory work. Smaller scope, same discipline.

S-06

Custom WordPress Plugins

Focused plugins for integrations, publishing controls, and business behavior that needs to live beyond a theme template.

Proof: Netcito
→
S-07

Landing Page & Performance Improvements

A focused review and implementation pass on messaging, page structure, responsiveness, and measured loading behavior.

Proof: AdventureSmith
→
S-08

Business Data Migrations

Migration tooling and reconciliation that preserve source identities, map relationships, and make exceptions reviewable.

Proof: VAST
→
S-09

Server Migrations & Upgrades

Hosting migrations and runtime upgrades with tested cutovers, rollback plans, and post-release verification.

Proof: Legrande Legal
→
S-10

Development Team Consultations

Architecture and codebase reviews grounded in the workflows, integration boundaries, and release responsibilities of your team.

Proof: FULCRUM
→
S-11

AI Consultation

Assess whether AI fits a business problem, what data it needs, and how to evaluate an initial implementation.

Proof: Quark
→
S-12

Systems & Automation Strategy

Map the tools behind your operation and decide what to connect, automate, maintain, or replace.

Proof: Sellers Mindset
→
Quick Build · a focused delivery

One clear problem. A defined scope.

A focused landing page, a bounded website improvement, or a small plugin or integration can suit a Quick Build. We agree the deliverable, price, and schedule after reviewing access, content, and dependencies. Full rebuilds, complex data migrations, and open-ended product development need a separate scope.

Good questions

The written scope sets out the custom deliverables, access, and handoff. You should be able to operate the finished system and choose who maintains it. Third-party platforms, services, and licensed components retain their own terms and costs.

I estimate the effort and define a price around the agreed scope. Focused Quick Builds get a bounded deliverable and quote. If requirements change, we review the effect on scope, price, and schedule before the additional work begins.

You choose. Some clients take over fully, others want a light care plan for updates and monitoring, and some keep me on for ongoing changes as hourly work. There's no forced plan. The site is yours either way.

Timing depends on the scope, access, content, integrations, and review schedule. A Quick Build is a focused delivery rather than a fixed promise for every request. We agree on the start conditions and timeline in writing; full websites, applications, and complex migrations get their own plan.

That's one of the main things I do. I can step in as a senior consultant for code reviews, architecture, and deploy discipline, or pair with your developer to push a hard problem over the line. I work on your schedule and your stack.

Almost always. I build on top of the tools you already have, not against them. If you're on Stripe, Shopify, your own domain, or an existing POS, the goal is to keep what's working and only replace the parts that aren't.

Local AI runs selected model and retrieval services on hardware you control. Some workflows also use external providers or connected services, so the data path, permissions, and approval boundaries must be checked for each integration. Quark is an example of this local-first approach.

Yes. I'm comfortable inheriting WordPress, WooCommerce, Shopify, and Next.js codebases, and server migrations and upgrades are a regular part of the work. I'll audit what you have first, then tell you whether it's faster to fix it or start clean.

You don't need to be technical at all. I just need a clear picture of the problem and how the work gets judged as done. A single call is usually enough to map it. From there I handle the technical side and keep you posted in plain language.

The first call is free and the read is honest. If a project is better served somewhere else, I'll say so and point you in the right direction. I'd rather lose a job than take the wrong one.

A single agreed deliverable, implementation within the existing or agreed environment, checks appropriate to that change, and a handoff explaining what changed. Examples include a focused landing page, a bounded site improvement, or a small plugin or integration. A full rebuild, uncertain legacy repair, complex migration, or ongoing product roadmap needs separate discovery and scope.

We need an agreed outcome, the necessary access, approved content and assets, a decision-maker for reviews, and acceptance criteria. Hosting, software licenses, external API access, and any paid services are identified during scoping. The agreed schedule begins when its dependencies are ready.

Let’s see if this is your kind of project.

Book a call with the problem, not the solution. Ten minutes, and you'll know the right path, or honestly, whether you even need me.